To celebrate International Women’s Day, Barbie role models are celebrated honouring 17 historical and modern-day role models from around the world including our very own Aussie role model; Bindi Irwin.
These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls. With more mums seeking positive role models for their girls, Barbie wanted ignite a conversation about the importance of positive role models.
Since their launch of the Barbie® Fashionistas™ different body shapes range in 2016, Mattel has tried to create a Barbie that is a more positive role model and one that kids might identify with or aim to be like.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager, Barbie.
To celebrate and honour International Women’s Day, the Barbie brand is honouring 14 modern day role models celebrating women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness.
The women celebrated by creating a Barbie for them in their honour include;
Patty Jenkins, Filmmaker, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke the record for Biggest Grossing Live-Action Film Directed by a Woman – domestic and worldwide
Chloe Kim, Snowboarding Champion, USA – A first generation Asian-American snowboarding champion and the youngest woman to win a gold medal in snowboarding at the 2018 winter games at age 17
Bindi Irwin, Conservationist, Australia – International award-winning wildlife conservationist and celebrity who inherited her father’s passion for wildlife and is dedicated to inspiring the next generation to make a difference in the world
Nicola Adams, Boxing Champion, UK – Two-time gold medalist who is Great Britain’s most successful female boxer of all time and is the only female boxer in the history of the sport to have held all four amateur titles
Çağla Kubat, Windsurfer, Turkey – Champion windsurfer and member of the Fenerbahçe sailing and windsurfing team who founded her own windsurfing school for young surfers
Hélène Darroze, World-Renowned Chef, France – Inspirational fourth-generation French chef with three restaurants and two Michelin stars
Hui Ruoqi, Volleyball Champion, China – Fifteenth Captain of the Chinese women’s national volleyball team who also won gold in the 2016 summer games
Leyla Piedayesh, Designer and Entrepreneur, Germany – Iranian immigrant and founder of fashion label lala Berlin that incorporates urban-cool and elegant-chic elements in its high-quality knitwear
Lorena Ochoa, Professional Golfer, Mexico – Athlete, mother, entrepreneur and unbreakable promoter of golf in Mexico
Martyna Wojciechowska, Journalist, Poland – TV presenter, magazine editor, author, director and the second Polish woman to conquer the Seven Summits
Sara Gama, Soccer Player, Italy – Captain of Juventus and Italian national soccer team, member of the Federal Board and President of Commission for the development of women’s soccer
Xiaotong Guan, Actress and Philanthropist, China – Ambassador for “World Life Day,” a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the “Nation’s Daughter” in China
Yuan Tan, Prima Ballerina, China – Prima ballerina and principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet
Vicky Martin Berrocal, Entrepreneur and Fashion Designer, Spain – Leads the creative direction of Victoria company with collections that include festive costumes, flamenco dresses, gowns, handbags and jewellery.
In addition to the modern day role models, Mattel has created three Inspiring Women Historical Dolls with educational information about the contributions each woman made to society and their respective fields. The first three dolls in this series are:
Amelia Earhart – First female aviator to fly across the Atlantic Ocean, courageously challenging the conventions of the times by breaking and setting aviation records.
Frida Kahlo – Artist who gained recognition for her unique style and perspective, and became a celebrated artist, activist and symbol of strength.
Katherine Johnson – Pioneer in mathematics who broke through barriers of race and gender, and joined a pool of women hired by NASA to work as ‘human computers’ to calculate the trajectory of the first American-manned flight into space.
Barbie is sparking a global call to action by asking fans to tag and share the female role models that inspire them, using #MoreRoleModels on social media.