Alphabet StreetWelcome to Alphabet Street
We cover the decisions Australian small businesses face every day — marketing, hiring, systems, insurance and growth — in plain, useful language.
Latest articles
Where to Buy Womens Air Jordans Australia
Australia is one of the best countries in the world when it comes to acquiring products like clothes, shoes, appliances, property and so…
Read article →Coworking space: the future of work
What is a coworking space? A coworking space is a shared office space where individuals or groups can rent a workstation or private office…
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What is Bad Credit and How can it Affect Your Chances of Getting a Car
If you intend to take a car loan, then you will need to consider a large number of factors that will help you in getting the loan amount…
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Qualities To Look In A Digital Marketing Agency
Nowadays, every business wants to become viral. For any business, marketing is one of the most important factors to run successfully…
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What is a Multi Chamber Bong
Smoking is an activity that in the past was seen as a bad trait, but thankfully over the last few years the modern society has been…
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Where to buy herb vaporizer in Australia?
Where to buy herb vaporizer in Australia ? The market is changing and people want a new look at the items. Think about what is up for sale…
Read article →Guides & resources
Cash Flow Management for Australian Small Businesses
A practical guide to managing cash flow in an Australian small business, from forecasting and invoicing to controlling costs and tax.
Read guide →How to Build a Simple Marketing Plan for a Small Business
How to build a simple, sustainable marketing plan for an Australian small business: goals, audiences, channels, budget and measurement.
Read guide →Australian Consumer Law Basics Every Small Business Should Know
A plain-English overview of Australian Consumer Law for small businesses, covering consumer guarantees, refunds, advertising claims and complaints.
Read guide →Running a Business From Home in Australia: Practical Considerations
Practical considerations for running a business from home in Australia: council rules, insurance, tax, boundaries and when to move out.
Read guide →Explore by topic
Frequently asked questions
- How much should a small business spend on marketing?
- A common guide is 5–10% of revenue, weighted toward what you can measure. Start with one or two channels, track cost per enquiry, and scale only what's proven to work.
- Is SEO still worth investing in?
- Yes — organic search remains one of the highest-ROI channels for most local businesses. Expect four to six months before results compound, and be wary of anyone guaranteeing instant rankings.
- What insurance does a small business need?
- Public liability is the baseline for most businesses. Add professional indemnity if you give advice, and consider cyber cover if you store customer data. An insurance broker usually costs you nothing.
- How do I choose between suppliers?
- Compare total cost rather than headline price: include delivery, minimum orders, payment terms and reliability. A supplier who answers the phone when something goes wrong is worth a small premium.
- When is the right time to hire?
- Hire when the role pays for itself — either by directly generating revenue or by freeing you to do work that does. Document the process before hiring so training doesn't stall the business.